India and the United Kingdom share one of the world’s most historic trade relationships. Today, the UK remains one of the top destinations for Indian exports, importing everything from textiles and jewelry to IT services and spices. With bilateral trade worth $20.36 billion in FY23, the UK continues to be a key growth market for Indian businesses.
What makes it even more exciting is the booming e-commerce sector in the UK. As one of Europe’s largest online shopping hubs, the UK market is valued at over $140 billion, with Amazon UK being the leading platform. For Indian exporters, this means a golden opportunity to sell directly to millions of UK customers—without the traditional hassles of setting up a physical presence abroad.
Let’s explore why Amazon UK is the best starting point and how you can begin your journey.
Why Sell on Amazon UK?
Amazon.co.uk is one of the top 3 online shopping destinations in Europe. By selling here, Indian exporters can tap into a large, diverse, and high-spending customer base.
Here’s why it’s worth it:
Massive reach 🛒– Millions of active UK buyers shop on Amazon daily.
High demand 🎯– Strong appetite for Indian textiles, handicrafts, spices, jewelry, and wellness products.
Seasonal sales boost 🎉– Amazon Prime Day, Black Friday, and Christmas drive huge sales.
Logistics made simple 🚚– With Fulfillment by Amazon (FBA), sellers can store goods in UK warehouses and let Amazon handle delivery and returns.
💡 Quick fact: More than 3,400 products are sold every minute across Amazon’s European marketplaces.
Benefits of Selling on Amazon UK
Here’s what Indian sellers gain by choosing Amazon UK:
Global exposure 🌍– Showcase your products to millions of UK and EU buyers.
Smart business tools 🛠– Use Amazon’s advertising, brand-building, and growth tools to scale faster.
Hassle-free fulfillment 📦– FBA ensures fast delivery, customer service, and easy returns.
Customer trust ✅– Leverage Amazon’s strong reputation in the UK for higher credibility.
Year-round opportunities 🛍– Tap into UK’s busy shopping calendar with sales during Christmas, Boxing Day, Easter, and Prime Day.
Top Products to Export from India to the UK
The UK has a strong demand for Made in India products across categories. Popular picks include:
Apparel & Textiles 👗– Ethnic wear, scarves, and sustainable fabrics.
Jewelry & Handicrafts 💍– Silver jewelry, handmade décor, and ethnic items.
Food & Beverages 🍛– Indian spices, packaged snacks, tea, and ready-to-eat meals.
Home & Kitchen 🏡– Bed linen, rugs, and home décor.
Health & Beauty 🌿– Herbal, ayurvedic, and organic products.
Documents Required to Sell on Amazon UK
To begin exporting, Indian sellers need the following:
IEC (Importer Exporter Code) from DGFT
VAT registration (if storing goods in the UK/EU)
EORI number (for customs clearance)
Commercial Invoice & Packing List
Certificate of Origin
Product-specific certifications (e.g., food, cosmetics, electronics)
📌 Pro tip: Each product category may have unique compliance requirements under UK and EU law. Always double-check before listing.
Step-by-Step: How to Sell on Amazon UK
Step 1: Register your Amazon Global Selling account
Sign up on Amazon Seller Central, submit KYC details, IEC, bank account, and payment information.
Step 2: List your products
Upload product details such as SKU, features, size, expiry date, and certifications. Use SEO-friendly descriptions and professional images to attract UK buyers.
Step 3: Choose your fulfillment method
MFN (Merchant Fulfilled Network) – Handle logistics from India.
FBA (Fulfillment by Amazon) – Store goods in UK Amazon warehouses; Amazon handles packing, shipping, and returns.
Step 4: Start selling and receive payments
Amazon credits payments directly to your Indian bank account in INR. You can also leverage Amazon’s Brand Registry and Advertising to grow faster.
Festive Sales in the UK You Can’t Miss
Selling in the UK gives Indian exporters access to major shopping events:
Christmas & Boxing Day 🎁– Biggest shopping season of the year.
Black Friday & Cyber Monday 🛍– Peak online sales in November.
Amazon Prime Day ⚡– Exclusive mega sales for Prime members.
Easter Sales 🌸– Boost for fashion, home, and gifts.
These events can help Indian sellers double or even triple sales during peak seasons.
FAQs: Selling from India to the UK
Q1. Do I need a UK company to sell on Amazon UK?
No, you can sell from India via Amazon Global Selling. However, VAT registration is required if you store products in the UK.
Q2. How much does it cost to sell on Amazon UK?
Amazon charges a referral fee (based on category), a subscription fee (professional plan), and FBA fees (if used).
Q3. Can individuals sell on Amazon UK?
Yes, individuals can sell, but having an IEC and necessary export documents is mandatory.
Q4. What are the most profitable products for Indian sellers?
Textiles, jewelry, spices, home goods, and herbal products are top sellers.
Q5. How do payments work?
Amazon transfers your earnings directly to your Indian bank account in INR.
Conclusion: Why the UK is a Prime Market for Indian Sellers
The UK’s strong e-commerce growth, high demand for Indian goods, and Amazon’s robust platform make it one of the best international markets for Indian exporters. By leveraging Amazon UK, sellers can grow globally, scale with FBA, and maximize seasonal sales.
👉 Ready to begin? Start your journey with Amazon Global Selling and take your products from India to the UK today!
